- See more at: http://blogtimenow.com/blogging/automatically-redirect-blogger-blog-another-blog-website/#sthash.6XeXEVt9.dpuf The Curiosity Project: Curb Your Curiosity: Hello!Lucky

27 April 2012

Curb Your Curiosity: Hello!Lucky

Today feels a little bit like Christmas for me, because I have a the privilege of featuring two of my idols in both design and business. Working in the wedding industry it's impossible not to have heard of Hello! Lucky the brain child of Eunice and Sabrina Moyle who I feel played an integral part in bringing letterpress back into mainstream and indeed shaking up the way wedding styling is approached today. I'll stop gushing now and hand over to the girls!

• Introduce yourself to us! 
We are sisters who own a speciality letterpress printing and design studio and have been creating wedding invitations, greeting cards and personalised stationery since 2003. 

Eunice & Sabrina. Photo by Julie Bullock | Kate Webber Photography

• Describe your style… 
We definitely have a strong foundation in vintage looks but we think the mark of a good designer is incredible flexibility so we love nothing more than being presented with a bride's concept and helping her run with it, whether it be minimalist and modern, girly and romantic or entirely butterfly themed! We can and love to do it all!

• What do you love about the medium you work in? 
We love the texture and richness of letterpress and the artisanal, handmade quality and we love the flexibility and possibility in digital printing.

• Where do you find your inspiration- who or what inspires you? 
We find inspiration everywhere, on blogs and Pinterest (oh how we love Pinterest), in fashion, at flea markets...the possibilities are endless! Hugely inspired by French, Japanese and bohemian aesthetics, vintage graphic design and love adding a little cleverness and wit.

• How do you structure your working day? 
It all starts with a mocha! Followed by catching up on all the latest blogs, updating our Pinterest boards, and then we get cracking on the work of the day. We're both working moms, so we juggle our babies and our work and are often up to the wee hours getting everything done.

The Hello Lucky studio. What an amazing space!
Photo by Julie Bullock | Kate Webber Photography

• We all get creative block. How do you combat it? 
The best thing to do is simply put down whatever it is that you are butting heads with and walk away for a little bit to percolate. We are big believers in sleeping on things and relaxing into the solution! Being happy and relaxed is the best way to get the creative juices flowing.

• Share your favourite tool with us. 
The Scotch ATG double stick tape gun and a Janome sewing machine.

The Scotch tape gun in action!
Photo by Julie Bullock | Kate Webber Photography

• What lead to the moment that made you decide to sell your products professionally? 
It was really a bit of an accident. Eunice was working at a boutique pet shop and they needed some greeting cards so she designed a selection for them. She sent a few extras to Kate's Paperie in New York on a whim and was shocked and thrilled when they placed an order. Soon after that she started taking letterpress classes at the San Francisco Center for the Book, a week later she bought a press on eBay (being somewhat impulsive!). Sabrina was going to business school at the time and saw the potential for a real business and the rest is history.

The letterpress that started it all! 

• What are the obstacles you've encountered on your journey so far?  
What haven't we encountered? We have dealt with every kind of problem from Eunice breaking her hand in a press to cash flow issues to having babies to figuring out how to get across Manhattan in the rain at rush hour with an entire photo shoot's worth of props! Being an entrepreneur means being flexible and quick to adapt!

• What's the biggest lesson you've learnt on your creative journey so far & what advice would you give to a newbie? 
You have to constantly be looking for inspiration and have to be able to stay fresh and on top of trends. These days, ideas disseminate so quickly that they become either over exposed or lose their caché quickly. That being said, it's important to stay true to who you are.

• Take us on a crawl of your favourite shops. Where do you like to shop and why? 
We love Cotton Sheep in Hayes Valley for adorable Japanese children's clothes, Eunice pretty much lives at Cotélac and Anthropologie.

Cotton Sheep

 Left: Cotelac | Right: Anthropologie

Sunhee Moon on 16th, Booksmith on Haight Street - best independent bookstore around.

Sunhee Moon

The Booksmith

Curator on Church Street, Tail of the Yak in Oakland and Nest on Fillmore Street. Sabrina is a devotee of Jonathan Adler. We love funky eclectic style and of course we love to support small businesses whenever we can!


Tail of the Yak


• What's on your bedside table?  
Eunice: Les Piliers de la Terre (the Pillars of the Earth in French) and the Hunger Games, my iPhone, and a giant glass of water.  
Sabrina: The Hunger Games, an eye mask and a glass of water and my line a day journal.

• iPhone, blackberry or android? And why?
iPhone, definitely. It's just a thing of beauty, unbelievably useful and has the best apps! Totally addicted.

• Complete the sentence: "If I could invent anything in the world, it would be…" 
 A way to squeeze more hours into the day!

• You're planning your last ever meal and celebrating with a dinner party. You have 6 seats around your table-who would you invite to join you and what would you serve up?  
Our families, for sure, and spaghetti bolognese and a baguette with loads of butter!

• Give us a song! Which one song helps you whistle while you work?  It's Business Time by Flight of the Conchords. 

Follow Hello!Lucky

Thank you very much for taking some time out of your busy schedules to chat to us ladies! Your designs continue to inspire...and your working track is without doubt the most hilarious selection to date!


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